Concept and image
for a Valentines campaign
CLIENT: SAINT TROPEZ
PROJECT ROLE: ART DIRECTOR
YEAR: 2025/2026
In this task, I had to create a visual concept for our Valentines 2026 campaign - which is a big commercial campaign for Saint Tropez. The mood and direction was ‘self love’ and the campaign had to take place at Coco Hotel in Copenhagen.
First i made the look and campaign visuals and decided the look and director for our image shoot. Then made the relevant files for the actual campaign.
Photographer: Bjarke Johansen
MUA: Sara Rostrup