CLIENT: SAINT TROPEZ

PROJECT ROLE: VISUAL LAYOUT & IMAGE DIRECTION

YEAR: 2025

 
This project aimed to create a focus on CSR without explicitly communicating CSR. Instead, the brand wanted to promote a campaign centered on taking care of clothes and repairing them rather than buying new ones. It was a new approach for the brand to run a non-sales-driven campaign, meaning the focus was not on styles and prices but rather on the positive actions one can take for the environment when it comes to clothing—an industry that is, in fact, quite harmful to the environment and climate.