CLIENT: SAINT TROPEZ

PROJECT ROLE: VISUAL IDENTITY & CAMPAIGN

YEAR: 2026

I developed a Mother’s Day campaign for Saint Tropez combining storytelling, product styles and a competition.
The visual universe was feminine with a playful, childlike twist.
The campaign was created in collaboration with micro-influencer Shila and her partner, who photographed the campaign.
I was responsible for the creative concept, visual direction and graphic elements.
The campaign also featured an interview with Shila, adding a more personal layer to the story.